Who We Are
What We Do
How We Do It
What People Are Saying
Where to Find Us




Ray Matthews
Founder / Strategist

Ray Matthews, a former educator, Rotary Foundation Scholar, author and entrepreneur, is a marketing, business development and financing specialist.

Ray founded the direct-sales company Balance Fashions in 1990 and turned it into a multi-million dollar company in just 24 months and, after expanding sales distribution internationally, he sold it successfully in 1992. Mr. Matthews then ventured into the web world as a financier and start-up specialist.

In 2000, Ray co-founded and led the financing of Qwest Emerging Biotech Fund (VCC) Ltd., a boutique life sciences fund that in 2004 merged into the Advantage Life Science Fund I and, in 2006, won Canadian Venture Capital Association 'Deal of the Year' for its successful exit of Aspreva Pharmaceuticals (23.4X). In addition to leading the fund raising, Ray targeted and closed a strategic agreement between Qwest Emerging Biotech Fund (VCC) Ltd. and Burrill and Company, one of the largest life science merchant banks in the world. Ray is also the founding partner of Lions Capital and BC Advantage Funds; was responsible for aggregating over $250 million in venture capital and portfolio company financings, and assisting significant fund raising requirements for external private and public companies.

Ray is a proud father of #1 son Erik; an avid sportsman, skate skier, squash and tennis player, avid reader, world citizen and home exchanger internationally.



Deanna Beaudoin
Social Media Strategist / Client Care Specialist


An educator, published author and youth pastor, Deanna is an entrepreneur and digital media strategist. Regularly facilitating youth empowerment & positive technology seminars, Deanna started her career leveraging the power of technology / social media blogs to inspire youth; which was her primer to social media marketing. A youth pastor with magical podium presence, Deanna has broadened the scope of her digital ecosystem and now expands her reach into the corporate and non-profit world . Deanna’s m!media tenet is to develop and co-create a holistic appreciation for your vision — and then stitch together these fantastic details and re-engineer and repurpose your message to a select, targeted and responsive audience.

A proud parent, Deanna has two children and is as active offline as she is on; an avid adrenalin adventurer, ToughMudder participant, surfer, snowboarder, nordic skier, ocean kayaker and alpine explorer.



Joe Martinez
Silicon Valley Associate

Mr. Martinez is a senior executive in the financial and technology sectors. He has held senior management positions as Chief Executive Officer, Chief Financial Officer and Treasurer of several publicly traded companies. He has served as a board member for both public and private companies and has an extensive background as an investment banker and venture capital partner. Mr. Martinez was the President and Chief Executive Officer of Centaur Partners, a Silicon Valley-based investment bank and was a Venture Partner with Osprey Ventures a Palo Alto based Venture Capital Firm.

Prior to his move to Palo Alto, Mr. Martinez co-founded and served as the President and head of the investment banking division of a full service regional investment banking firm which he sold to a subsidiary of e-Trade. Prior to the formation of the investment bank he started the technology investment banking group for the middle market division of Citigroup. The investment banking experience has provided Mr. Martinez with a global perspective on all aspects of capital formation, funding and investments having traveled and engaged clients in Asia, Latin America, and Europe.

Before his investment banking career Mr. Martinez was an executive with Xerox, IBM, and a variety of high technology startup companies in the Silicon Valley which he was instrumental in helping take public via an IPO. Mr. Martinez comes from a military family and served honorably as a platoon leader in the US Army and is a graduate of the infantry school at Fort Benning Georgia. He has degrees from the University of Denver – in organization behavior and business.


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